In case you've been living in a cave (or maybe a Vogon ship's cabin) the last few years, SEO stands for "Search Engine Optimization." Improving your website's SEO can translate into more visitors, better conversions, more sales, etc. This is why people care about it and why you should, too.
When properly configured, Drupal is a very SEO-friendly web framework. The trick is to know which Drupal SEO modules you need to install and how to optimally configure them.
This session will go over the standard modules used for better search engine optimization in Drupal 6 and 7 including:
- SEO Checklist
- Path & Pathauto
- Page Title
- Nodewords, Metatags & Metatags Quick
- Path Redirect & Redirect
- Site Verify
- XML Sitemap
Don't know what SEO is? Don't panic! We'll cover that too.
A similar talk was given at BADCamp 2009 (Kristen Pol & Jen Lampton), DrupalCon SF Unconference 2010 (Kristen Pol), BADCamp 2010 (Kristen Pol), BADCamp 2012 (Kristen Pol & Aimee Degnan), BADCamp 2014 (Kristen Pol & Aimee Degnan), and NYCCamp 2015 (Aimee Degnan) as well as more informally at some local Drupal user group meetings.